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Sør is a multidisciplinary creative practice working internationally in branding, print, digital & advertising.

 

Sør is a multidisciplinary creative practice working internationally in branding, print, digital & advertising.

 

Sør is the design practice of Karl Smyth, a designer, art director and illustrator from Ireland. Based roving between Ireland and Portugal, and servicing clients around the globe, we don't have a full-time staff but instead partner and collaborate with some of the best folk in the industry to connect, innovate and make things better..

As well as owning a large collection of crayons, Karl is an admirer of Dutch graphic design, and a lover of Danish pastries, Ethiopian coffee and the New York Times crossword. With two decades of experience as an award-winning designer, and art & creative director, he’s connected to some of the best people in the industry. For every project, Karl pulls together the right people for the job. Some jobs can be done by Karl alone, while others call for an army of variously tenured folks, resulting in a project team handpicked and committed to understanding what you need and meeting your design, development and branding challenges.

Beautiful design grounded by research, concept, experimentation, good typography, user-friendliness and attention to detail can help people. Good choices make work effortless, make meaning clear, and make the mundane enthralling. Design is about solving problems and creating effective communication and interaction with an audience. We take pride in our ability to move between media and a range of disciplines.

 

WHAT WE DO

Advertising
Art Direction
Branding / Identity
Digital
Environment
Exhibition
Film
Interaction Design
Packaging
Product Development
Print
Strategy
Social
Short Films & Music Videos
User Experience

 
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Our expertise - you can have it all!

 
 

Karl and his network is proficient in an array of services that can help elevate and empower your company or organization. We work with you to build comprehensive, thoughtful, and purpose-driven identities and experiences. Let’s talk about how our services can add value to your company.

 
 
 

DISCOVERY & STRATEGY SERVICES

Baseline Evaluation

Research

Opportunity Analysis and Strategic Planning

Branding Strategy

Experience Strategy

Production Planning

BRANDING SERVICES

Brand Strategy

Visual Identity

Type Design

Lettering

Collateral

Marketing Materials

Brand Launch

Brand Behavior

Additional Brand Assets

Environmental Consulting

Brand Guidelines

DIGITAL

Content Strategy

User Experience

Interface Design

Content Design

Information Architecture

User Flow Mapping

Wireframing and Prototyping

Visual Design

Responsive Design

UI Kits and Pattern Libraries

CREATIVE PRODUCTION

Art Direction

Campaign Creation

Lifestyle Photography & Videography

Still-Life Photography

Photography Style Guides

COMMUNICATIONS

Verbal Identity & Guidelines

Messaging

Copywriting

Naming

Communications Style Guides

Messaging and Voice/Tone

Internal Company Materials

Tagline Exploration

Content Strategy and Production

Marketing Materials